Privacy Policy

Privacy Policy

Last Updated: December 10, 2024

Go Smile Team (“we,” “us,” or “our”) operates the website gosmileteam.com and provides dental services at our Philadelphia, PA location. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our dental services.

Information We Collect

Personal Information

We may collect personal information that you voluntarily provide to us, including:

• Name, email address, phone number, and mailing address
• Date of birth and demographic information
• Insurance information and billing details
• Medical and dental health history
• Appointment scheduling preferences
• Payment information

Automatically Collected Information

When you visit our website, we automatically collect certain information about your device, including:

• IP address and browser type
• Operating system
• Pages visited and time spent on pages
• Referring website addresses

How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve our dental services
• Schedule and manage appointments
• Process payments and billing
• Communicate with you about appointments, treatment plans, and follow-up care
• Send appointment reminders and recall notices
• Respond to your inquiries and requests
• Comply with legal obligations and protect our rights
• Analyze website usage to improve user experience

Third-Party Services

We use the following third-party services to operate our practice and website:

Google Analytics

We use Google Analytics to analyze website traffic and usage patterns. Google Analytics collects information anonymously and reports website trends without identifying individual visitors. For more information, visit Google’s Privacy Policy.

Modento

We use Modento for online appointment booking and patient communication. Information you provide through Modento is subject to their privacy practices. For more information, visit Modento’s Privacy Policy.

OpenDental

We use OpenDental practice management software to manage appointments, patient records, and treatment information. OpenDental maintains appropriate security measures to protect patient data.

Rectangle Health

We use Rectangle Health to process payments. Your payment information is handled securely in accordance with Payment Card Industry (PCI) standards. For more information, visit Rectangle Health’s Privacy Policy.

Protected Health Information (HIPAA)

As a dental healthcare provider, we are subject to the Health Insurance Portability and Accountability Act (HIPAA). Your protected health information (PHI) is handled in accordance with HIPAA regulations and our Notice of Privacy Practices, which is available at our office and upon request.

Under HIPAA, we may use and disclose your PHI for:

• Treatment: To provide and coordinate your dental care
• Payment: To bill and collect payment for services provided
• Healthcare Operations: To support our business activities and improve quality of care

We will not use or disclose your PHI for marketing purposes or sell your information without your written authorization.

Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience and collect analytics data. You can control cookie preferences through your browser settings. Note that disabling cookies may affect website functionality.

Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure.

Data Retention

We retain your personal and health information for as long as necessary to provide our services and comply with legal obligations. Dental records are retained in accordance with Pennsylvania state law and professional guidelines.

Your Rights

You have the right to:

• Access your personal and health information
• Request corrections to inaccurate information
• Request restrictions on certain uses of your information
• Receive an accounting of disclosures of your health information
• Opt out of marketing communications

To exercise these rights, please contact us using the information below.

Children’s Privacy

We provide dental services to patients of all ages, including children. For patients under 18, we collect information necessary to provide dental care with parental or guardian consent. We do not knowingly collect personal information from children through our website without parental consent.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The updated version will be indicated by the “Last Updated” date at the top of this page. We encourage you to review this Privacy Policy periodically.

Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us at:

For questions specifically about your protected health information or to request a copy of our HIPAA Notice of Privacy Practices, please contact our Privacy Officer at the address above.